Discuss The Objectives of Business Communication. (JAIBB) ব্যবসায়িক যোগাযোগের উদ্দেশ্য আলোচনা কর। (জেএআইবিবি)
Objectives of Business Communication: Management of every business organization want to achieve organizational goal.
The main purpose of communication is and management to aid management to achieve organizational goal.
The other important purposes are stated below:
1. To make plan: Plan means to take decision what will be done in future.
Sound communication system provide essential information and data to plan effectively.
“আর পড়ুনঃ” Briefly Discuss The Scope Of Business Communication. (BDE)
2.To implement plan: Plan can be implemented on the basis of effective direction,
motivation and control of the management through sound communication system.
“আর পড়ুনঃ” Discuss The Features or elements of business communication. (BDE)
3. To formulate policy: Essential information collected from various sources to formulate proper policy.
Management depends on communication channels for this purpose
ব্যবসায়িক যোগাযোগের উদ্দেশ্য আলোচনা কর। (জেএআইবিবি) Discuss The Objectives of Business Communication. (JAIBB)
4. To help controlling: Employees are bound to perform their duties and responsibilities
in time and proper way under effective control of management.
Effective communication system helps management to establish control on employees.
5. To motivate employees: The communication system helps every business organization to apply effective methods of motivation,
such as, declare bonus for extra production,
commission for extra sales,
free medical facilities etc.
“আর পড়ুনঃ” Discuss the importance of communication business. (BDE)
6. To direct: Management often provide necessary
direction to subordinates through communication channels
and thus subordinates can perform their duties smoothly.
7. To train employees: Essential professional training’s are given under sound communication system to develop the efficiency of employees.
8. To cooperate : Efficient communication system ensures mutual cooperation among management,
employees, stockholders etc.
9. To create awareness: Sound communication system creates awareness among employees about their duties and responsibilities.
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10. To improve relationship : Effective communication system creates good relationship between management-employees and among the employees.
11. To exchange information: Internal and external parties exchange information among each other through the communication system.
12. To increase productivity: Sound communication system helps the management to Increase productivity
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13. To increase sales: Management can increase sales through various media and channel of communication
14. To solve problem : Proper communication helps to solve various problems,
such as recruitment,
promotion, transfer, etc.
15. To manage conflict: Another objective of communication is to manage internal conflicts.
Conflicts can be solved by effective communication between the concerned parties